GREGORY DIBISCEGLIE IS A Clio Award-winning Creative Director BASED IN NEW YORK city
MACY’S Case Studies
THANKSGIVING DAY PARADE REBRAND
After the 90th Annual Macy’s Thanksgiving Day Parade, a triumph of tradition, the parade’s branding system was given a modern makeover.
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FOURTH OF JULY FIREWORKS
Macy's 4th of July Fireworks is the largest Independence Day fireworks display in the nation and the single show against which all others are measured.
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FLOWER SHOW
The Annual Flower Show, Macy’s flagship events, are cornerstones in the Make Life Shine Brighter strategy and inseparable from the Macy’s brand identity.
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FASHION’S FRONT ROW
The epic event brought catwalk and concert stage together with Macy’s as exclusive retail sponsor. In the collaboration, the coolest Fall trends rocked to music’s hottest beats bringing the glitz and glamour to Main Street, USA.
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GLAMORAMA
Macy’s Glamorama is an annual charity fashion event and the highest profile component to our year-round commitment to giving back.
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holiday events
To honor old traditions and create new ones, we crafted a collection of campaigns celebrating local holiday traditions - Santalands, Holiday Parades, Tree Lightings, Star Lightings, Dickens Village and The Christmas Light Show in Philadelphia as well as Holiday Window Unveilings.
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GREGORY DIBISCEGLIE
